[Solution]BUS670 Wk 6 Rply

From a business standpoint the article gives good advice to organizations on how to avoid the six sins of greenwashing (TEMI, 2007, pg. 7).  On the other hand the article also give good examples of how consumers can identify greenwashing within an organization, (TEMI, 2007, pg. 6).  Basically it is a bout research and educating yourself on the products you buy and what is important to you.  I think about how snack food companies out “No Trans Fats” on their products.  Almost no one uses trans fats anymore.  This is meant to mislead the consumer into thinking what they are eating is healthier because the “trusted” company is concerned about them and the dangers of trans fats.  In reality, the organization is just trying to make you feel better about eating junk food.

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