There are various methods that a company can use to attract and retain customers. The first consideration is the price; companies should always strive to offer relatively lower prices for its products and services than those charged by their competitors.  secondly, provision of quality products and services with a guarantee that enables customers to have confidence in a company thus being willing to pay relatively more than what the competitors are charging due to the perceived durability and guarantee of a product (Ries, Laura & Al Ries, 2002).

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