Writing objectives is a critical part of strategic planning. Your objectives must be clear statements detailing what will be accomplished, in what time frame, and evaluated against what standard. Peter Drucker stated in The Practice of Management that, “objectives are not fate; they are direction. They are not commands, but they are commitments. They do not determine the future, they are the means by which the resources and energies of the operation can be mobilized for the making of the future.” (p. 102)
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