Joe Jackson owned a saw mill in Stuttgart, Arkansas.  It was a family concern that had not changed in 50 years.  Having grown up in the business Joe had never really investigated the strengths and weaknesses of his position as Vice President.  His father was always the President and he and his older brother Jacob were the heirs.  The business was in turmoil because his father’s health was precarious forcing him to step down.  Joe’s brother was expecting to step up to the role of Vice President but Joe knew that was a mistake.  The business itself was quickly eroding because of the sustainability issues facing the world.  Joe could see this but not Jacob. Joe needed to have a long talk with Jacob to make him see his reasoning.  Either they worked together for the future or Joe would have to take the lead role.

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