Article
· UAGC Staff Member. (2022, February 8). 4 things every marketer must knowLinks to an external site. . UAGC Forward Thinking Blog. https://www.uagc.edu/blog/4-things-every-marketer-must-know-the-marketing-mix
Multimedia
· Schinkten, O. (2021). Learning LinkedIn for students Links to an external site. [Open course]. LinkedIn. https://www.linkedin.com/learning/learning-linkedin-for-students-2021
Webpage
· LinkedIn. (n.d.). Jobs Links to an external site. . https://www.linkedin.com/jobs/
Websites
· CareerBuilder Links to an external site. . (n.d.). https://www.careerbuilder.com/
· Indeed Links to an external site. . (n.d.). https://www.indeed.com/
· Red Bull Links to an external site. . (n.d.). https://www.redbull.com/us-en/
Supplemental Material
· University of Arizona Global Campus. (n.d.). MBA Walmart case study Links to an external site. [Handout]. https://content.bridgepointeducation.com/curriculum/file/6319bf46-b40a-4241-b2c9-e96736a0cb27/1/MBA%20Walmart%20Case%20Study.pdf
Required Resources
Text
Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.) . Pearson.
· Chapter 1: Introduction to Global Marketing
· Chapter 2: The Global Economic Environment
· Chapter 3: The Global Trade Environment
· The full-text version of this ebook is available in your online classroom through the VitalSource Platform. This book is a comprehensive text on “global marketing and the major dimensions of the global business environment, while considering the questions, concerns and crises facing global markets. The text’s environmental and strategic approach help you understand the Global Marketing environment” (Green & Keegan, n.d., para 1). Chapter 1 discusses how companies in global industries pursue competitive advantage, in addition to comparing a single-country marketing strategy with a global marketing strategy (GMS). This chapter will also help you identify the companies at the top of the Global 500 rankings and discuss the driving and restraining forces affecting global integration today (Green & Keegan, 2020.). Chapter 2 discusses the significance of balance of payments statistics for the world’s major economies. This chapter also identifies major changes in the world economy that have occurred during the past 100 years, identifies world leaders in merchandise and services trade, and explains how currency exchange rates impact a company’s opportunities in different parts of the world (Green & Keegan, 2020). Chapter 3 discusses the role of the World Trade Organization in facilitating global trade relations among nations. In addition, it identifies the four main preferential trade agreements in Latin America and the key members of each, and looks at the various forms of economic integration in Europe (Green & Keegan, 2020.) . Chapter 1 will assist you in your Global Marketing Big Picture discussion forum, and Chapter 1, 2, and 3 will assist in your Global Marketing Trade Environments assignment this week.
Article
Fleishman, H. (2015, July 29). 13 businesses with brilliant global marketing strategiesLinks to an external site. . Blogspot. https://blog.hubspot.com/marketing/global-marketing-and-international-business
· This blog post provides information about businesses with global marketing strategies and will assist you in your Pick a Company That Represents You discussion forum this week. Accessibility Statement does not exist. Privacy PolicyLinks to an external site.
Multimedia
Marketing Business Network. (2019, March 3). What is global marketing? Links to an external site. [Video]. YouTube. https://youtu.be/e6hqkKPvjtk
· This video “provides information on how “global marketing involves planning, producing, placing, and promoting a business’ products or services in the worldwide market” (Marketing Business Network, 2019, para1). This will assist you in your Post Your Introduction discussion forum this week. This video has closed captioning and a transcript.. Accessibility StatementLinks to an external site. Privacy PolicyLinks to an external site.
Global Marketing and Trade Environments
[WLOs: 1, 2, 3] [CLO: 1]
Prior to beginning work on this assignment, read Chapters 1, 2, and 3 of your course text.
For this assignment, you are asked to discuss the economic environment and major changes of the world economy in the past 20 years and the economic and trade environments of the European Union.
Your paper needs to address the following for both the economic and trade environments:
· Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to the global economic environment and to the trade environment of the European Union when a company is considering expanding globally.
· Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.
· Explain which strategies would be the best for a new product and an existing product using the product/market matrix based on a country’s market orientation.
· Summarize the contents of your paper in an executive summary.
· You may review the Writing an Executive SummaryLinks to an external site. resource for assistance.
The Global Marketing and Trade Environments paper
· Must be four to five pages of text, double-spaced (excluding one title page, abstract alone on page 2, excluding visuals such as diagrams, tables, charts, pictures, ending with the reference) and formatted according to APA style as outlined in the Writing Center’s APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site. resource.
· Must include a separate title page with the following:
· Title of paper in bold font
· Space should appear between the title and the rest of the information on the title page.
· Student’s name
· Name of institution (The University of Arizona Global Campus)
· Course name and number
· Instructor’s name
· Due Date
· Page 2 Abstract (if your instructor requires) or intentionally leave blank. Note an abstract tells the reader the main topics covered in the paper.
· Page 3 starts the executive summary which highlights points of the project such as highlights of a marketing plan.
· Must use at least two scholarly sources in addition to the course text, as well as sources for any visuals.
· The Scholarly, Peer-Reviewed, and Other Credible Sources Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
· Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper Links to an external site. guide.
· Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List Links to an external site. resource in the Writing Center for specifications.